One of the ongoing challenges for any business owner is company growth. Every aspiring entrepreneur looks for ways to ensure capital gain and expansion, but which ones actually work to achieve these goals? Today, to help you answer that question, Jennifer Warriner discusses the importance and effectiveness of building your website to accommodate growth and how it affects essential systems in your business.
Why CRM and ERP integrations Matter
If you want to boost the efficiency and productivity of your business, you’re going to want CRM and ERP systems. A popular belief is that if you don’t have your CRM and ERP systems integrated, it’s like having two separate businesses. CRM, or Customer Relationship Management, and ERP (Enterprise Resource Planning), should be some of the first systems you incorporate into your business model.
Why? Because it can be difficult to keep track of all customer information, inventory levels, and orders without both of these tools being intertwined.
In order to integrate your CRMs with your ERPs, you need to identify which software your business uses for each. These are commonly different programs. For example, some businesses use Salesforce for their CRM and SAP for their ERP.
With the right integration software, you can efficiently share customer information between programs in real-time. This allows employees throughout the company to work together more easily and provides a more holistic view of customer data across platforms.
What’s more, you’ll be able to better forecast sales because your team will be on the same page when it comes to customer needs and wants or product availability.
Additionally, remember that an ounce of prevention is worth a pound of cure, so you can avoid a lot of problems by integrating a balance API into your payment system, allowing for account balance verifications that avoid overdraft fees. This gives your customers peace of mind knowing that they have sufficient funds available for payment.
Accelerating Search Traffic
Search engine optimization, or SEO, is the process of using various techniques to increase your website’s search rank. It’s one of the most important factors that can positively impact your website traffic and conversion rates. If you are looking for a way to increase organic web traffic, there are some simple steps you can take to do so.
If you want to accelerate your website’s search traffic, follow these simple steps to help boost your rankings in Google:
- Create a title tag with keywords.
- Add keywords to your meta description.
- Optimize headings tags with relevant keywords.
- Use meta keywords for search engines and people browsing on mobile devices.
- Add a page title and content description in HTML tags.
If you don’t know what keywords to use in your marketing campaign, consider Google’s keyword planner tool.
Why You Should Use the Google Keyword Tool
The Google keyword planner tool is a valuable resource for any business owner. It provides the perfect information needed to plan your next search marketing campaign. This tool estimates the monthly searches and competition level for specific keywords.
For example, if you wanted to include the word “coffee” in your search marketing campaign, you can enter it into the Google keyword planner and see some of the most popular related keywords that your audience might also use.
You can also see how often people search these words each month and how competitive they are. The last thing you’ll want to do is run an ad with a high monthly search volume that only gets 100 impressions per month because you’re targeting too niche of a keyword.
Planning your next campaign has never been easier. And with Google’s keyword planner, you’ll gain an edge over your competition to ensure that consumers see your website first among search results.
Jennifer Warriner started freelancing in 2000 and later created Cyber Bytes. Her extensive background and knowledge in Internet Marketing, Web Design and Social Media has helped many small businesses over the years. Her specialties include: Social Media Management, Search Engine Marketing and Web Design. Get in touch to learn more!
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