The internet world is packed full of different software promising to help your small business. Some are pretty good, but there is a reason HubSpot and their CRM is on the top of everyone’s list for inbound marketing.

I myself love how it works, but if you don’t have the time, energy or finances to invest in a tool such as this right now, I suggest you try out at least their Free Version which will suffice for your basic needs and to give it a whirl.

1. It’s an all-in-one marketing, sales and service software
   You will no longer have to juggle between different platforms to market to your potential and existing customers or clients. HubSpot allows you to create and optimize your content, nurture your leads, monitor contacts and see your marketing progress.
2. Best for inbound marketing strategy
   The tracking and analytics you are able to view from HubSpot can’t be beat. It will let you create content and tailor it to where each user is in their own buyer’s journey.
3. Integrate with other platforms
   HubSpot can be integrated with WordPress as well as many other platforms including Office 365, Outlook, Gmail and more. This allows you to manage and nurture your leads like no other.
4. It’s really easy to use
   It features a simple layout and is easy to navigate through all the different powertools it has to offer.
5. Free Education
   Need to get a little more up to date on content, SEO, emails and everything in between? HubSpot has you covered. HubSpot Academy They offer several online training courses.
6. No Sacrifice
   With HubSpot, you don’t need to sacrifice on apps you enjoy using. HubSpot has loads of integration partners that work closely together to offer you a seamless experience. These include Shopify, Databox, Gmail, Zapier, YouTube, Drift, DataBox and more.
7. Prospect Easier
   Identify and track IP addresses from those who are visiting your website. Their activity can be monitored until they submit an inquiry. It’s good to have this history and content they’ve been looking at, it will help you understand what they’re looking for and give your team more information about your leads.
8. Handy Mobile App
   Keeping up to date on your sales and performance is easy with the HubSpot mobile app. No matter where you are, take a quick peak to see your daily reports or even enter a lead you encounter while away from the office!
9. Information Updates Automatically
   Whenever HubSpot receives new information about a lead, it will automatically update the record. For example, lets say a contact fills out your website form and gives their name and email address – that information is added to the contact profile. Then if they download another guide you have on your website a few weeks later and enter even more info like their number and job title, the profile automatically updates again.
10. Create Templates to Save Time
    Email templates are pre-made emails you can send without having to type the same content time and time again. Don’t worry though, you don’t lose the personalization aspect as you can customize these emails to your contacts information.