If you want to attract more customers and get more sales, your company must have a stellar marketing strategy in place. And such a strategy not only is well-planned; it’s also active. If you’re like many other small businesses, you don’t have the personnel to plan and execute effective marketing campaigns right now, which is why you’re researching the ins and outs of hiring marketing professionals for your business.

You’ve come to the right place. Below, Cyber Bytes will guide you through deciding which marketing professionals to hire for your team!

Types of Marketing Professionals     

Your first step will be to learn about the various types of marketing tasks required to create and execute effective marketing campaigns. Some marketing professionals will be skilled in several areas while others will specialize in one or two areas. For example, you will need to have someone handle your social media marketing, which entails creating engaging posts, responding to comments, and knowing when and how often to post content.

Then there’s content marketing, which involves creating blog articles, landing pages, and other types of content that will use our company’s voice to attract and engage your audience. Email marketing is another major area where your business must excel. An experienced email marketer will be able to develop the content and structure necessary to execute an email marketing campaign, ultimately helping your company maximize revenue.

Other marketing areas include:

• Search engine optimization (SEO)
• Video marketing
• Paid marketing
• Web analytics and reporting
• Mobile marketing
• Web design
• Conversion rate optimization/user experience

Off-the-Shelf Services vs. Freelancers vs. Employees     

Before you start hiring multiple marketing professionals, consider your needs and find out if there are off-the-shelf services that can get the job done while saving you money. For example, if you need to form an LLC for your business, you can work with a formation service to ensure that your LLC complies with Florida regulations.

Plus, working with this type of service can save you a lot of time and stress, and it is less expensive than hiring a lawyer. Even though a formation service will handle most of the legwork, it is important for you to understand the rules around establishing an LLC in your state.

Hiring freelancers comes with many benefits. This can be the ideal path if you cannot afford full-time employees because you can pay freelancers by the hour or project rather than paying them a salary with benefits. Also, reputable freelancers will have ample experience and expertise for whatever tasks and projects you are hiring them for, which means that you can rest assured that the job will be done well.

Hiring full-time employees, on the other hand, means that you will need to budget for salaries and benefits like health insurance, retirement plans, and so forth. The best thing about hiring employees, however, is that your workers might be more connected to your company’s mission and values. Each employee will feel a sense of ownership, and they will be on-site and available for a wide range of tasks.

Figuring Out Who to Hire     

Once you figure out which tasks you need services, freelancers, or employees for, dive into the details of specific job candidates. The first step is to gain a deep understanding of your customers. Whether you are marketing to other businesses or customers, it is essential you know what your audience needs and how you can best reach them.

Also, consider performing a marketing audit, which involves assessing your current marketing strategy and determining how you can improve your approach in the future. And take time to analyze your competitors; this is an excellent time to determine what your rivals are doing well and where you can take advantage of their faults.

Your company must establish an impactful marketing strategy if you want to increase sales. Learn about the different types of marketing professionals, and decide whether to hire off-the-shelf services, freelancers, or employees. Then, do your research to zero in on who you should hire for your marketing team. Before long, you will be expanding your customer base and bringing in more revenue!

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